Using Strategic Services to Help Reach

SALES GOALS AND OBJECTIVES

Strategy Summits

Portfolio Planning

Visual & Competitive Audits

Staff Engagement Training

Exit Interviews

Post-Show Results Reports

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At Derse, Strategic Services are here to keep you on strategy, at optimal performance, and well-informed about how and where your best opportunity is to achieve quantifiable success in your face-to-face marketing efforts.

Our in-house specialists help our clients develop and document program and project strategy. They back creative ideas with data and deliver post-program measurement, analysis and recommendations for continuous improvement. While the tactics we use are custom and vary based on the scope and objectives of a program, our key strategic services product offerings include:

STRATEGY SUMMITS

Strategy Summits include key stakeholder interviews and collaborative discussions that set the foundation for informed decision making.

PORTFOLIO PLANNING

Portfolio Planning creates a model that documents the “ideal profile” to deliver on your objectives, and then recommends the right shows, tactics, and presence that you should participate in to achieve maximum results for your allotted budget.

VISUAL & COMPETITIVE AUDITS

Visual and Competitive Audits evaluate your performance against competitors to see how your company measures up to the marketplace at a particular trade show.

STAFF ENGAGEMENT TRAINING

Staff Engagement Training helps prepare your team by getting them ready to make the most of your opportunities. Our comprehensive and customized development program includes choreography, navigation, interactive technology, and storytelling training.

EXIT INTERVIEWS

Exit Interviews provide robust perspective from a diverse group of attendees, delivering a richer understanding of the customer mindset.

POST-SHOW RESULTS REPORT

Post-Show Results Reports analyze your performance at a particular show and provide recommendations for improvement.

You only get a short window of time to connect, face-to-face, with your customers. Focus your energy on them. We’ll handle the rest.